A client recently told me that when she walks out of sales calls, she is stymied. Why on earth was it so hard for that guy to understand what we are offering? After further review of what was being presented, it became clear that the products were not clear to the customer. It was clear to my client, but because it didn’t translate to the prospect, there was not a sale.
The solution? Keep it simple. Don’t get caught up in internal processes and "stuff." Show the client what they need, show them what you sell, tell them how they can get it. Remember those Sham WOW commercials? Here it is, this is why it's great, this is why you need it, now this is how you TOO can get it!
2 comments:
Lenora,
That's such a great advice and I could not agree more. As a business owner myself, I learnt that simplicity in communication is key to acquire clients. It's not what you communicate, but how you communicate it.
Anca
www.youcomplimented.com
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