Coca-Cola Marketing 101

I’ve got a poster of a 1910 Coca-Cola advertisement in my office. It’s a little Victorian, it’s a little ruffly and it’s a lot too pink for my taste. However, I keep it as a constant reminder of how Coke starting really selling it’s sweet, syrupy, odd, soda fountain drink on a large scale more than a hundred years ago. It was all marketing.

Now, my family is from Atlanta, so I am a proud Coke drinker. Though I live in Texas now, a soda will never be a Pepsi. A soda is a Coke, a pop is a Coke. A Coke is a Coke. Bottomline.

It’s in my culture, it’s ingrained in my vocabulary, and it’s definitely the only carbonated drink I’ll eat with pizza. And to think, it all started with marketing.