We are constantly changing, and so is our approach to spend money - whether as a consumer for personal activity or a professional for our business. This month, McKinsey just put out an interesting take on the way we approach a purchase decision in today's world. It's different from the traditional approach we've all learned in school and followed - particularly as marketers - for decades...take a look.
http://www.mckinseyquarterly.com/Marketing/Strategy/The_consumer_decision_journey_2373
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2 comments:
Big changes I'd say.
The way consumers research and buy products has been changing for a long time. Still most marketing organisations focus their communication on getting noticed. This study by McKinsey validates a focus on 'getting evaluated'. This is where online PR comes in.
When you publish content on the web that doesn’t ‘sell’, but ‘informs’ you establish a relationship with that customer that increases the chances he will come to you, not your competitor.
My blog post: http://tinyurl.com/lpnklw
The article you linked to is now premium content, so a follow-up post summarizing what you saw there would be helpful.
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