Recession Marketing 101

If you Google search the phrase "marketing in a recession," you will find that the top articles are actually from last January and February. Marketers were telling us how to and not to allocate marketing budgets, drive marketing programs, save money, and spend if you've got it.

Interesting that it was a year ago already, but the biggest thrust of the meltdown didn't come until later. Was anyone listening?

Probably not. But even a year later, those companies that determine that they will take on a rational approach to marketing are still the ones to be left standing a year later.

What to do?

• Don't cut dramatically until you review your spending, cut excesses
• Maintain your presence and redefine how you address or approach prospects/clients
• Maintain a message that is consistent with the client needs & how you approach them: enough said
• Think about after the recession: it will end, it always does